100 years ago, the town of Bacon, TX disappeared. So to promote and celebrate the launch of their new Texas Cut Bacon Chicken sandwich, Church’s Chicken did something no brand has ever done before: Petition to put a town back on the map. Church’s hit the road in a bacon’d out chicken sandwich truck to Bacon, TX to bring Bacon it’s first-ever welcome sign. They then started a petition, launched a social campaign, and traveled through their home state of Texas to bring awareness to the little town. Simply put Church’s put Bacon on the map for the entire country.
Atlanta Addy - Gold, Brand Experience
Regional Addy - Silver, Brand Experience
