Fanta is more than orange soda. It’s a mind-blowing combination of fizz, flavor, fun, and color — all coming together to excite the senses. So for their global campaign, we leaned into the idea of this overwhelming irresistibility, centering the visual storytelling around a first person point of view of the product and calling everyone to Give in to the Crave. To push things even further, we created a playable mobile version of the TV spot that can be played at fanta.com.
